The St.Lucia Tourist Board will soon find itself transformed as the main entity responsible for the marketing of the Island’s tourism product.

The establishment of a Saint Lucia Tourism Authority was detailed as officials announced increased airlift from the Chicago and New Jersey markets .

The Minister in the Office of the Prime Minister with responsibility for Tourism, Information and Broadcasting, the Hon. Dominic Fedee, recently spoke on the establishment of a Saint Lucia Tourism Authority.

The Authority aims to bring together the key functions of marketing and product development, to promote Saint Lucia as a tourism destination.

Minister Fedee also spoke of a favourable increase in airlift into Saint Lucia.

The briefing also informed of the establishment of a cruise committee, a yachting committee and a national tourism training program aimed at giving Saint Lucia the advantage in regards to service within the sector.

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