Usain Bolt reported for his first day on the job as Digicel’s Chief Speed Officer on Tuesday. And to mark his first day, Usain’s home was officially upgraded to the fastest in the world. Bolt, who has been an ambassador for the brand since 2003 and is now a global Lifetime Ambassador, was given the royal treatment upon arrival at Digicel’s regional headquarters in downtown Kingston.
After parking in his specially-designated CSO parking spot, he was greeted with much fanfare by the entire Digicel staff. His day consisted of unveiling his very own über-modern Usain Bolt Speed Lab which will be used to continue developing new and innovative ways of delivering high-speed internet and connectivity technology to customers. To ensure that Bolt could also continue on the fast path after his 9 to 5, the company also announced a 10GB Internet upgrade for the legendary sprinter’s home – making it the fastest home in the world.
Usain will be taking his unique understanding of speed and translating that into Digicel’s products and services.
This ensures that our customers will always have access to the fastest and latest in technology. Ensuring that his legacy lives on, Usain will also be passing on his passion for track and field through various philanthropic activities directed towards youth.
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