The St.Lucia Tourist Board will soon find itself transformed as the main entity responsible for the marketing of the Island’s tourism product.

The St.Lucia Tourist Board will soon find itself transformed as the main entity responsible for the marketing of the Island’s tourism product.

The establishment of a Saint Lucia Tourism Authority was detailed as officials announced increased airlift from the Chicago and New Jersey markets .

The Minister in the Office of the Prime Minister with responsibility for Tourism, Information and Broadcasting, the Hon. Dominic Fedee, recently spoke on the establishment of a Saint Lucia Tourism Authority.

The Authority aims to bring together the key functions of marketing and product development, to promote Saint Lucia as a tourism destination.

Minister Fedee also spoke of a favourable increase in airlift into Saint Lucia.

The briefing also informed of the establishment of a cruise committee, a yachting committee and a national tourism training program aimed at giving Saint Lucia the advantage in regards to service within the sector.