As Saint Lucia hosts the third in a series of four West Indies vs India test matches, the Saint Lucia Tourist Board (SLTB) urges fans to attend the game held at the Daren Sammy National Cricket Stadium.
Jemma Lord, SLTB Marketing Manager said it is important for Saint Lucians to recognize the wealth of tourism marketing that is received by Saint Lucia due to such events, and show support.
“This test match has attracted Ten Sports Network, a company that will be in Saint Lucia not only to cover the test match but also other attractions in Saint Lucia. Ten Sports has reached out to the SLTB and dialogued regarding the heritage sites in Saint Lucia, so the media coverage that this test match is bringing to Saint Lucia is not only undeniable, it is also evident that marketing and promoting our destination as a tourist and sports destination [is advantageous].”
The test match began on Tuesday, Aug. 9 and will end on Aug. 13.
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